Skip to content

Best Time to Buy Stocks? Data Says Stop Waiting

What is the best time to buy stocks? Calendar myths fail. Schwab data shows investing immediately nearly matches perfect timing. Here's the practical playbook.

6 min readBeginner

The real problem isn’t the clock

What is the best time to buy stocks? Most answers send you hunting for a magic hour, Monday, or November. Wrong puzzle.

The expensive habit is cash on the sidelines while you wait for a cleaner chart. Waiting feels careful. It usually isn’t cheap.

From Schwab’s Center for Financial Research (annual $2,000 into the S&P 500, 2005-2024): five investors, same money, different entry rules. Perfect annual-bottom timer finished about $186,000. First-trading-day-each-year investor: about $170,500. Monthly dollar-cost averaging: near $166,600. Yearly-peak buyer still crushed cash-only (~$47,000).

Perfect timing won. Barely. Immediate investing took almost the whole prize – no crystal ball required. Same ranking showed up in the vast majority of 80 rolling 20-year windows back to 1926; immediate never finished last.

Why the usual “best time” advice falls short

Day clocks, weekday lore, seasonal slogans. Fun trivia. Weak buy rules once spreads, taxes, and live markets show up.

Claim you keep seeing What the numbers actually show Why it fails as a rule
Trade the open (or close) First and last hours are busiest for short-term flow (Investopedia overview) Long-term buyers don’t need that chaos; round-trip spreads on big S&P names (~0.05-0.09%) wipe edges measured in hundredths of a percent
Monday (or Friday) is special Day-of-week S&P gaps ~2000-late 2024 sit in the hundredths vs ~1%+ daily noise You can’t harvest a 0.05% “edge” after costs and risk
Buy Nov-Apr / avoid May-Oct Long history since 1945: roughly 7% average Nov-Apr vs a bit over 2% May-Oct (Fidelity / Almanac framing) As of recent live windows, May-Oct 2024 gained more than 15% and May-Oct 2025 roughly 18% in the cited summaries – averages aren’t a calendar invite
September is poison Often the weakest average month in long samples Down-September frequency is closer to a coin flip in several datasets; you still need a reason to own the asset

Another trap: the best single days cluster right after the ugly ones. Sell because the tape looks scary and you risk locking out the rebound cluster that carries multi-year returns. Miss the top 10 days over roughly two decades and annualized S&P results drop by nearly 40% – that’s the Schwab Center warning people under-read when they “wait for clarity.”

Think of calendar timing like trying to catch the single fastest subway car by staring at the platform clock. You miss trains. People who just board keep moving.

The better question: when are you ready?

Skip forecasting the next 2% wiggle. Run a readiness check, then invest the cash with rules you can repeat. AI helps on the data chores if the inputs stay honest.

1. Cash and horizon gates (before any ticker)

  • Emergency fund and near-term bills covered so you won’t be a forced seller.
  • Money you won’t need for at least 5+ years (longer if the sleeve is equity-heavy).
  • A written stock/bond mix you can still hold after a 20-30% drawdown.

If any gate fails, the “best time” is not today – for you – no matter what futures did overnight.

2. Prefer lump sum when the cash is already free

Lump sum beat common cost-averaging setups about two-thirds of the time in Vanguard’s research (Finlay & Zorn, 2023 summary on their investor education pages) – including a global equity example vs a 3-month average. Over typical 12-month windows the market has been up about 75.6% of the time in Schwab’s rolling note, so partial cash is usually an opportunity cost. Stage buys only if a full drop would make you scrap the plan.

3. Use AI for valuation and history – not fortune-telling

Paste fundamentals or a CSV of monthly returns. Force descriptive answers only. Copy-paste starter:

You are a skeptical data analyst. Using only the numbers I paste,
1) compute average and median monthly S&P returns by calendar month,
2) flag how often September was negative,
3) list three reasons this sample cannot justify market timing,
4) do not recommend buy/sell dates. Data: [paste].

Single name? Feed trailing P/E, free-cash-flow yield, debt trends, peer medians. Ask for a “fair” range and what would kill the thesis. Goal: buy when the business is understandable and the price isn’t absurd – not when a blog yells “power hour.”

Pro tip: Automate contributions on payday. Schwab’s monthly investor still finished within shouting distance of the perfect timer. Boring consistency beats clever entries.

A concrete walk-through

Here’s where the abstract turns into a Tuesday decision.

Sam gets a $12,000 bonus in March. Market near highs. Old playbook: wait for a 10% dip or “buy in October.” New playbook:

  1. Confirms 6 months of expenses in cash and a 15-year horizon.
  2. Keeps the target 80/20 stock-bond mix.
  3. Invests $9,000 immediately into a broad index fund; stages the last $3,000 over two pay cycles only because a full drop would spike anxiety.
  4. Uses an AI chat to compare expense ratios and sector weights against two alternatives – not next week’s direction.
  5. Sets one yearly rebalance reminder, not a headline panic button.

Sam may trail a mythical perfect timer. Sam almost certainly beats the version who sat 100% cash for nine months waiting for a prettier chart. That gap – the human one – is the whole point.

Practical add-ons most calendars ignore

Extended and overnight sessions keep expanding. NYSE Arca’s extended-hours path points toward much longer weekday sessions later this decade, pending clearing and industry readiness (timelines can slip – check the exchange page for the current plan). Thin books still mean wider spreads. Buy-and-hold money: regular 9:30 a.m.-4:00 p.m. ET hours stay the simple default.

If you insist on trading noise, the open can gap on overnight headlines and the close can jam with institutional flows. Day-trader problem. Not your retirement account’s problem.

Build these next: a simple valuation screen, automatic index contributions, and a drawdown stress test on your mix. Those beat another article about Mondays.

FAQ

Is now a good time to buy stocks if the market is at all-time highs?

If horizon, emergency cash, and allocation are solid – yes, proceed. Highs are normal. Waiting for a “better” print is the cash-drag habit the never-invest Schwab path paid for.

Should I wait for September weakness or a crash?

No. Soft September averages hide plenty of flat or strong months, and crashes don’t RSVP. Picture someone who sold in a ugly week in 2020 or 2022 “until things calm down,” then watched the rebound window leave without them. Rule that survives red candles: buy quality exposure when cash is free and the thesis still holds; add on weakness only if that schedule was written before the drop.

Is dollar-cost averaging always safer than investing a lump sum?

Safer for nerves. Often costlier for returns, because stocks and bonds have usually out-earned cash. DCA still crushes never investing and unfreezes loss-averse people. Pick the path you’ll finish – not the one that looks prettiest in a spreadsheet.

Open the brokerage app. If the cash is already earmarked for long-term stocks, schedule the transfer or the first automatic buy before you close the tab. That’s the highest-ROI timing move on offer.